TAMPA, Fla.—December 30, 2025—Stark Premium, the key connector for luxury brands to the incentive industry, announces the launch of its revamped website, starkpremium.com. This new digital experience is designed as a strategic resource for luxury brands seeking protected channel growth and for leading incentive distributors aiming to enhance their reward offerings.
“Our new digital platform is a direct reflection of our core mission,” said Rachel Stark-Cappelli, Co-Founder and Chief Brand Officer of Stark Premium. “Luxury brands deserve a growth channel that enhances their prestige, not dilutes it. This site is designed to be a definitive resource for our brand partners, assuring them of our unwavering brand stewardship, while providing our incentive clients with a curated, frictionless way to elevate their reward programs.”
The website caters to the entire premium incentive ecosystem. For luxury brands, it offers a proven model for entering the incentive channel while safeguarding brand equity. For incentive providers, it provides a curated source of aspirational products to design impactful programs.
“Behind every great partnership is flawless execution,” added Andrea Cappelli, Co-Founder and CEO of Stark Premium. “We’ve invested heavily in proprietary technology to create a seamless transparent experience. For our brands, this means precision, control, and powerful data. For our distribution partners, it means a scalable, efficient solution. Our new site isn’t just a brochure; it’s a window into the operational excellence that drives real value.”
Key Features
- Dual-Audience Experience—Tailored navigation and resources for luxury brands and incentive providers, ensuring each audience finds precisely what they need.
- Curated Luxury Portfolio—An exclusive, hand-selected collection of the world’s most desirable goods, enabling incentive providers to build truly aspirational reward programs.
- Protected Channel Strategy—A comprehensive resource for luxury brands demonstrating how Stark Premium’s model delivers incremental growth without brand erosion.
- Streamlined Fulfillment Technology—Insight into the proprietary platform that powers Stark Premium’s seamless inventory management, ordering, and reporting for all partners.
About Stark Premium:
Stark Premium is the curated gateway to the premium incentive market. Acting as a dedicated brand steward, Stark Premium connects the world’s most sought-after luxury brands with discerning corporate clients. By leveraging its unrivaled fashion authority, specialized technology, and influential network, Stark Premium provides brand-elevating distribution that drives incremental growth while protecting and enhancing brand equity.
Media Contact:
Rachel Stark-Cappelli
Founder
rachel@starkpremium.com